Evolution of Qi: Redefining Automotive Leather for a Living Future

Leather originates from the vibrant natural world, a material imprinted with the unique mark of "primordial vitality." This presentation will explore the essence and creative force behind automotive leather interior design through four chapters: Pure, Beyond, Harmony, and Foundation.

Core Perspectives:

- Automotive leather interior is a regenerative bio-based material.

- Its CMF sensory expression possesses a genetically rooted, vital resonance.

- It serves as a living interface that co-creates emotional bonds with the driver and passengers.