2026 Future Consumer Forecast

By analyzing future trends in society, technology, the environment, politics, industry, and creativity, we can understand their impact on consumers. As Ai and other technologies advance, alongside worsening climate change, they will redefine lifestyles and behaviors. These shifts will also reshape consumer emotions. In this speech, WGSN will examine four types of future consumers—from rational truth-seekers to idealistic tech advocates—and their consumption patterns and interaction strategies.

Speaker：

KK Zhang, WGSN Trend Consultant