Glimmers of new opportunities

Glimmers, forecasted in WGSN of STEPIC reports for 2026, are set to become a vital coping tool for consumers weathering a global polycrisis and what feels like a darkening future. In 2026，a key consumer sentiment ， analysing its global impact and what it means for brands in the next two years.Emotions shape consumers’ perceptions and evaluations of products and brands, directly influencing purchasing decisions and brand affiliation. In this report, we unpack key concepts around how emotions work in consumer behaviour and how to harness emotional intelligence for brand relevance, transformation and growth.