TARGET is a luxury lifestyle publication that features a new way of living in contemporary China for a discerning, refined, globally aware high networth Chinese readership. TARGET is positioned to capture and guide the core of new generation Chinese elites that connects luxury, fashion, art, travel and food. TARGET platform includes Chinese language monthly print publication (2 books each month), online digital platform (www.luxtarget.com), iPad application, and social media (Weibo and WeChat).