Zhihua Cui Studio image

Zhihua Cui is currently the product designer of the original brand WUU, and is also studying for a Diplom Designer degree in School of art and design kassel in Germany. He founded Zhihua Cui Studio in 2020. While engaged in commercial design, the studio is rooted in traditional handicrafts and materials, and conducts personal material research and design attempts across China and Germany. While ensuring the practicability of the designed products, he also takes into account the issue of cultural self-identification, so that the products can be better integrated into modern homes.